Does Roller Lash from Benefit Live Up to its Solid Marketing?

I was given a free sample because I'm a Klout influencer. I am under no obligation to receive the sample or talk about this company. I get no additional benefits for talking about the product or company.

I recently got a free sample of Benefit's Roller Lash mascara in the mail, and was pretty excited from the moment I opened it. They sent along two small free samples (for friends) and one big tube of mascara (for me), plus a photo frame that I will not be using. The packaging was pretty trendy, mixing light green and pink with a cute puppy getting its hair done. Overall, the entire package set me up to believe this was going to be a successful free sampling.

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Four Things That Happen When You Dress Up Early for Halloween

By Cazey Williams I know readers have been refreshing their email to see what I'll be this Halloween ever since I wrote about my memorable costumes.

So I guess I'll tell you: I'm going to be a skeleton. "A glam skeleton" according to the tutorial.

Yes, those are females, but I think we can agree that skulls are pretty androgynous. I just won't wear the leggings.

All in all, this costume cost me $20 in makeup – which I think is the scariest part. There was a moment in Target when I debated whether to spend an Andrew Jackson for one night’s play or if I should get another car wash.

Anyway, after my purchases, I decided to practice. Here is what I looked like:

Cazey as a Skeleton

This is what followed:

My mom texted: “I don t like . too scary.” And then “u look too thin. Are u eating.”

Don’t you like how I captured her vernacular? So Baby Boomer.

Anyway, I was proud of my handiwork (yes, I did it myself – with the assistance of my roommate, because me: “How do I put on eye shadow?”), so I sent my mom a pic. And my mom, a former Sunday school teacher, responds that I look “too scary.” Sorta what I’m going for? But I should have expected this. In seventh grade, when I read “The Exorcist” and was obsessed with cryptids like Sasquatch (omg, my worst nightmare) and the Mothman, she bought me some religious texts and instructed me to read “happier things.”

On the subject of am I too thin? Well, if you want to toss a few toward my grocery budget. (But thanks for complimenting the drawn on neck bones!)

You meet your upstairs neighbor.

After submerging my pores in chalk and paint, I had to show it off, so I decided to walk to my friend’s. Except as I’m going out the door, I run into my neighbor. I live in a duplex, so our doors are side-by-side. Neighbor moved in two months ago, and I don’t even know his name other than what’s on his mail, and I can’t even remember that.

We’re going out the door at the same time, and then we pause to stare at each other. I wouldn’t have paused except he’s locked to my face, and I’m thinking, “What is he looking at?” Because you remember how you would forget you have face paint on after a carnival in elementary school until you saw yourself in the bathroom mirror? Yeah, I forgot. (Why can’t we forget when we have zits on our face?) And other than my face, it didn’t look like I’m rearing for a party or something. I’m in flipflops and sweats. I’m your Goth neighbor.

Finally, Neighbor says, “You look good.” And we moved away from our doors.

Your grandmother comments on your photo: “How could someone I know and love change so much????”

This is another one of those generational gap things. On my walk to my friend’s, I obviously had to Facebook (and Instagram) my getup. So I’m checking my notifications, and my adoptive grandmother – aka my elderly neighbor from my childhood – has commented on my photo.

How am I supposed to respond to that? Did we need four question marks? Such a millennial move, that excessive punctuation.

And then I’m mulling, Do I comment back and graffiti my Facebook post (which grandma has already graffiti’d, mind you), or do I ignore her? But poor woman, she thinks I’ve sold my soul to Satan. I decide I’ll comment back in six hours after my post has its heyday without adding to the graffiti unnecessarily. (Does anyone else ever have these thoughts? No one?)

Someone asks, “Have you seen my missing black cat?”

Still en route to my friend’s (I know, will I ever make it?), these two women stop me. They don’t even flinch that I’m wearing skull makeup.

“Excuse me, have you seen a black cat? He’s missing.”

Despite being an extrovert, I don’t do well with unexpected communication when brooding how to respond to Facebook comments, so I just gawk at them. Pursed lips, too. Gotta show those painted on teeth.

 

scary clown

They hand me a flyer.

“What’s his name?” I say.

I don’t remember his name, so I won’t make it up for this blog, but they tell me he’s just a year old cat, and I keep staring at them. I’m not a narcissist, but are we not going to address I look like a skeleton? (Or do I not? Does my makeup suck?)

No, let’s talk about your black cat that’s missing five days from Halloween. I can’t imagine where it’s gone. I probably look like the freak who took it. Yes, let me help you find it. (I would expand on this tangent, but I don’t want to appear insensitive. I really do like animals.)

Anyway, it was a weird night.

One Size Fits All, Except Me

During my lunch break today, I went over to Party City to get a flapper costume. There were two different options, which was ideal, as my roommate needed one too, so I bought both of them. One was red and marked "one size fits all" and the other was black and marked "large." I neglected the gym to run them home to show my roommate before she headed out for work. We decided that we would each try them on and then pick whichever seemed to fit each person more appropriately. Since she is working, I was the guinea pig for trying them on. I put on the black "large" one first. It fit really well and was long enough that I didn't feel like a total slut. Then I put the red one on.

Let me take a pause here to elaborate on my body type. Full disclosure:

I'm five-six and a size eight.

I'm not a stick, nor would I even say I'm skinny, but I wouldn't say I'm fat either. Yeah, you can tell I eat candy on the reg and, as I already admitted in this post, I am pretty good at making excuses to not go to the gym. But I am by no means a beluga whale.

Now back to the dress. Me and my still-carrying-some-baby-fat-at-22 body got pretty excited to try on the red dress after the general success of the black one. I throw it over my head, and notice it's getting stuck a bit more. I pull it all the way on, and have the pleasure of getting to tug at it to make it sit right. It's shorter and tighter than the same dress in black labeled "large."

Well, shit. How good does that make me feel that a dress proclaiming that it fits ALL is nice and snug on me? On one hand, I'm like "whatevs I guess that costume company is just like Abercrombie and are assholes that exclude fat people," but then on the other hand I'm like, "I'm not actually fat, so why are they marketing this as fitting everyone, when clearly it's not going to?" And then if I had a third hand (so I guess maybe my foot), I'm like, "well, maybe I could hit the gym a bit more, and maybe I do need to lose a bit of chub."

While I try not to let weight-issues bother me, I did used to be a baby meatball and have always had body conscious issues. Little reminders like this always sort of suck. While I'm going to still wear the dress, and going to rock the shit out of it, there'll always be a bit of extra smug snugness there to remind me that everyone apparently is skinnier than me.

Positive Space

One of the best lessons I've ever learned from my Mary Kay director was about space. It's totally unrelated to makeup, but absolutely perfect. Think of every person in your personal space. Then strip them of how you know them, how you're related, the history between you, etc, and think only about their presence in your space. Is it positive, negative, or neutral? Then make changed based off of your assessment. Get rid of the negative people (or limit time if you're related or work with them and can't just block them out). Then consider the neutral people. Why bring them around if they don't add anything? At that point, you can just be by yourself.

Why waste time with anyone less than a positive influence on your space?

For the first time in awhile, I actually took someone's advice and listened. Naturally, since I am in social media, my first inclination was to apply this to my Facebook and Twitter. I went HAM on the unfollow and unfriend button. If you are on my newsfeed sub tweeting your ex, calling out your "haters" or whining about politics, you became dead to me.

While some may think it's harsh, the effects of getting rid of people that bring negativity into my space has been amazing. Rather than getting sucked into drama, I am now filling my space and thoughts with positive and meaningful messages. Viewing my social networks became actually a release from stress and a way to refresh myself and keep tabs on people and messages worth looking at.

It's your social network. Fill it with people worth being surrounded by.

A Reason to Stay

So my friend and I were trying to move a tv and accidentally dropped it on my foot. I ran to my nurse roommate who dumped hydrogen peroxide into the wound and we called it a night. When I woke up the next morning, I freaked at how bruised and nasty it was, so me and nurse roommate took a field trip to a mediquick. The point of this blog post is not to talk about my doctors visit, but let's just say it could have gone way better with a lot less judgement.

Fast forward a few hours.

I'm sending a picture of my war wound to everyone, even my Mary Kay director (she asked for it).

Injured foot

Then she shows her doctor husband, who offers to help. It's 1045 at night and I have never met him before. Obviously I want to put my toe in the best possible environment to recover, so I go. He cleans it up, gives me a few tips, butterflies it up, and sends me on my way.

I sell (well try to) Mary Kay under the direction of his wife for less than two months and he is putting my foot back together on his off time. If that kindness and generosity does not perfectly explain how everyone wants to be treated, I don't know what will. To know that there are people out there like that gives me a lot of hope for the world. It's also why I'm falling for Mary Kay.

I definitely didn't join Mary Kay for the medical benefits (there typically arnt any) but it's one of the reasons I am re energized to stay. Not the fact that it connects me with doctors, but that the network it creates takes care of one another. Not successfully selling makeup in a makeup industry is pretty demotivating, but to know that the people I'm surrounding myself with are actually fantastic humans keeps me going.

Selling makeup might seem trite, but being immersed in a culture of giving and genuinely helpful people is not. Having people that care about you beyond just numbers is what sets Mary Kay apart from other multilevel marketing companies. Despite being an independent contractor and basically only having minimal responsibility for me, my director went out of her way to help me and demonstrated an unparalleled level of compassion outside of the job related requirements. That's why I'm proudly staying with Mary Kay.

How to do Better than me in the Makeup Industry

I've been in the makeup business for 2 months now and have sold a whopping 100$ in the industry. Here's what I've learned so far: 1. Just because people are your friends doesn't mean they'll buy from you. - They tell you to use your network, but sometimes your network just isn't into it. None of my friends want to buy from me and its weird harassing them to. Keep it rolling and find new markets.

2. Face to face is still essential. - I thought I'd take the easy way out and sell online. No one wants to buy makeup online when they can try it on and look at it elsewhere in person.

3. If you don't take you seriously, no one will. - I secretly still don't wear enough makeup to be a viable makeup seller. It's tough to persuade people to do something if you don't do it yourself.

4. Do something. - I made a fancy website, Facebook page, and twitter feed for my new job, yet have not backed it up with any amount of skills, promotion, or tactics. Just because it has a pretty facade doesn't mean it'll succeed.

5. Do you. - When I first joined, she basically told me the boys line was irrelevant. I knew more dudes supporting me then women, yet I didn't even bother selling to them because she sort of told me not to. I should have known to do me and sell to them, since in the end they're 80% of the meager sales I've had.