Why Throwback Thursday is the best social trend ever

So, based off of the title of this post, you may be able to infer that I am a huge fan of the #tbt / #throwbackthursday hashtag. Beyond being a relatively easy trend to keep up with, it really brings to life social media. I love looking at baby pictures, so that is the first reason I like throwing it back. Just ask my friend whose house I stayed at and stalked out all his pictures of the baby version of himself. I also find myself to be a pretty stunning baby, so there's that.

Beyond babies, I also am a fan of any reason to stalk myself, and throwback Thursday is the perfect reason to scroll through every picture of myself on Facebook. The weekly dash of nostalgia is a really welcomed distraction in my schedule.

From a professional standpoint, there are two solid reasons that throwback Thursday is a blessing. Firstly, it's a great way to recycle content without anyone being suspicious! It's actually a great self-serving way to get second legs out of material without anyone calling you out on it. Second of all, it gets you involved with a well-known and popular trend. It's a pretty easy way to seem hip without having to try too hard.

From what I've gleaned about my readership, people seem to like my embarrassing stories more than my business ones, so back to me. I take throwback Thursday as a way to show off how cute I was as a baby and how totally awkward I was in my teen years (you are welcome world!). To get in on the action, check me out on Instagram and twitter (@sarawoznicki) for this week's family photo circa 2008.

What's been your best throwback post?

That Day I Spent Trying to Engage Famous People

Sometimes I get bored and read articles pertaining to my profession. I found this one awhile back that said that one way to get more followers and a higher Klout score is to engage with people that have more Klout than you. Duly noted. I never really acted on this advice until recently. I thought a less direct way to engage with people that will get my name known would be to use a hashtag that would make me famous. Obviously, I'm taking about the #InsertBandNameTODAY hashtag from the Today Show. (For those of you not familiar, every morning while the band plays, they show tweets that use the hashtag of the name of the band with TODAY at the end of it). After a week of trying to get my tweets on tv with no success, I gave up on that technique.

Then I moved to tweeting about products I liked, such as telling Panera I was craving a sandwich, or that Keurig coffee in the office was a real bonus. That got boring quick, as I'd essential get nothing more than a thanks.

So then I decided to aim a bit higher. I spent a day tweeting bands, celebrities, politicians, basically everyone about what I liked about them. I tweeted to one of the Congressmen that said they'd volunteer to not get paid during the shutdown. I tweeted to Ed Sheeran about one of his songs. I got nothing back from anyone. Then I got sad, CNN was on, and Jake Tapper came on with a bad looking hair do. So I tweeted about it.


Tweet to Jake Tapper

I felt like a dick. The poor guy is covering the government shutdown and instead of me saying, "great coverage, way to ask the tough questions," or something, he gets to look at his Twitter and see me dissing his hair.

Then I tried to mediate it and say that his hair doesn't look that bad. I threw in a smiley face for good measure, only then have instant regret for thoughts it seemed creepy that I just did that. Whoops.

I think I'll stick to not tweeting at famous people from now on in fear I might actually get a response.

I'll Go, But Not Quietly

A few days ago, I hit my last straw with my bank. I've been banking with them since high school, and have had it with their lackluster customer service and mismanagement of my account. I have gone in person to speak with someone, only to be turned away. I've called the hotline, only to be hurried off the phone without my problems resolved. So I took my message to the streets.

I tweeted: "Bank of America blows. I'm going on record to say they consistently, bar none, have the worst customer service available. #salty"

 I did this for lots of reasons. I did this because I thought of the Dell Hell blog that caused Dell to reinvent its customer service. I did it to inspire change within the organization. I did it to make them take customers complaints seriously. I did it so they stopped thinking they could walk over me. I did it to warn my followers that if they want a pleasant banking experience, they should go somewhere else. And lastly, I did it because I was alone in my office and needed to complain to someone.

My dad then called me up to inform me that I am petty, immature and that "as someone that's in the business of social media, you should know the limits of what should be tweeted."

I took it all in and contemplated it. Among the tweets up for debate:

  • that I watch Kelly and Michael at work
  • That I am glad the workweek is ending #TGIF
  • And mainly about how I am a disgruntled bank consumer

If my boss knows I watch Kelly and Michael at work, what's the problem with saying that it makes me happy to do so?

My boss also says she's glad for the weekend. She's used the #TGIF hashtag before. And not to compare, but she referred to Beyonce as porn, so how is that any less petty to put on social media?

And lastly, if I tell people in person to bank elsewhere, what's the difference between telling my online network? I literally work my bank into conversations in order to warn people, so why should I not tell people online about my feelings? Is it rude? Potentially. I tried other means to talk to the bank, but bar none the most immediate response I got was via my tweet. They even followed up with me days later via twitter. When I call them or go see them in person, I don't even get that kind of compassion. Clearly, tweeting to them helped on some level.

Screen shot 2013-08-05 at 3.55.50 PM

46% of people look online before making purchasing decisions, so isn't it in the best nature of helping others to warn people of a company I strongly suggest avoiding? If this bank won't change, shouldn't I tell people to be wary? I gave them ample chances to make me a happy customer, but they didn't, so now they should live with the repercussions. 

My sister tells me just to leave if its so bad. I'm going to leave the bank eventually, but why do I have to go quietly and let people blindly decide to go there without at least some chance of knowing how they will be treated?

Is tweeting badly about a company a bad thing? Or am I right in wanting to bring to light customer service that is not up to my standards? Is it justified because it's they only avenue that they took me seriously on?

Let's get some dialogue going about this below.